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Recipe Collections

Traditional (and not-so-traditional) Easter bakes

From a traditional simnel cake and hot cross buns to Creme Egg cupcakes, this set of recipes covers all of the Easter baking bases.


5 Drool-worthy Nutella Recipes

Can’t get enough of Nutella? We’ve got 5 drool-worthy recipes for you to enjoy that, if you can believe it, absolutely beat eating the stuff with a spoon straight from the jar.

Recipe Collections

Our favourite traybake and cake bar recipes

These traybakes and bars are easy to make, easy to transport, and even easier to eat. Perfect for picnics and outdoor gatherings.

Recipe Collections

6 Cakes You Won’t Believe Are Gluten-free

These 6 cakes are so good, you’ll forget they’re gluten-free. So sit back with a cup of tea, and line up your next gluten-free baking adventure. 


Cook from the Book: Bakewell Slice from Primrose Bakery Everyday

Our digital content producer, Lottie, was on the hunt for a picnic dessert that can replace her family’s favourite brownie recipe. Has she found it in The Primrose Bakery’s Bakewell Slice? Find out here.


The Primrose Bakery’s Spring Baking Gift Guide

As the days get longer and blossoms burst into bloom, we can’t help but feel like baking. If you’re feeling the same and are in search of a little inspiration, here’s...


A Sneak Peek Inside the Primrose Bakery Store Cupboard!

From the icing sugar that makes the creamiest buttercream to the key to incredible salted caramel, follow us as we take a sneak peek inside the Primrose Bakery store cupboard to discover the secret to beautifully presented, delicious bakes every time.


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